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Friends for sale: the rise and risks of AI companions

Friends for sale: the rise and risks of AI companions

Talking to an AI system as one would do with a close friend might seem counterintuitive to some, but hundreds of millions of people worldwide already do so. A subset of AI assistants, companions are digital personas designed to provide emotional support, show empathy and proactively ask users personal questions through text, voice notes and pictures. These services are no longer niche and are rapidly becoming mainstream. Some of today’s most popular companions include Snapchat’s My AI, with over 150 million users, Replika, with an estimated 25 million users, and Xiaoice, with 660 million. And we can expect these numbers to rise. Awareness of AI companions is growing and the stigma around establishing deep connections with them could soon fade, as other anthropomorphised AI assistants are integrated into daily life. At the same time, investments in product development and general advances in AI technologies have led to a more immersive user experience with enhanced conversational memory and live video generation. This rapid adoption is outpacing public discourse. Occasional AI companion-related tragedies may penetrate the media, such as the recent death of a child user, but the potentially broader impact of AI companionship on society is barely discussed. AI companion services are for-profit enterprises and maximise user engagement by offering appealing features like indefinite attention, patience and empathy. Their product strategy is similar to that of social media companies, which feed off users’ attention and usually offer consumers what they can’t resist more than what they need. At this juncture, it’s vital to critically examine the extent of the misalignment between business strategies, the fostering of healthy relational dynamics to inform individual choices and the development of helpful AI products. In this post I’ll provide an overview of the rise of AI companionship and its potential mental health benefits. I’ll also discuss how users may be affected by their AI companions’ tendencies, including how acclimatising to idealised interactions might erode our capacity for human connection. Finally, I’ll consider how AI companions’ sycophantic character – their inclination towards being overly empathetic and agreeable towards users’ beliefs – may have systemic effects on societal cohesion

Dec 1, 2025adalovelaceinstitute
Companionship in code AI’s role in the future of human connection

Companionship in code AI’s role in the future of human connection

As research shows, AI chatbots have increasingly taken on the role of human companions, offering what can be dubbed ‘emotional fast food’: a convenient substitute for connection—instantly gratifying, but ultimately lacking substance. This comment explores how AI mimics emotional understanding and closeness, and how such simulations shape user perceptions of its role. By considering both potential risks and benefits, the article reflects on the growing trend of using AI for companionship and its troubling social ramifications. Far from innocuous, this development raises existential and philosophical questions, inviting consideration of what it reveals about our evolving relationships with technology and with each other Before November 2022, when OpenAI’s ChatGPT captured global attention as a breakthrough in chatbot technology, Alicia Framis’s marriage to the hologram AILex might have been seen as an avant-garde artistic statement—a symbolic reflection of our evolving relationship with technology. At the time of writing, however, this thought-provoking act may signal a broader shift in how we define bonds, fulfil emotional needs, and assign roles to technology in this process. This article builds on research into user experience and perceptions of AI companionship, informed by the author’s everyday interactions with ChatGPT-4o, to explore the societal and philosophical implications of AI as a relational presence in the lived realities of its users

Dec 2, 2025nature